Driving Buyer Intent & Conversions

96% of viewers find video helpful when making purchase decisions online
Prospects that view videos of a product are 85% more likely to buy
65% of executives have visited a vendor’s site after watching a video
51% of executives under 40 reported making a purchase decision after watching a video
50% of internet users look for videos related to a product or service before they visit a store
4 times as many consumers would rather watch a video about a product than read about it
1 in 4 consumers actually lose interest in a company if they don’t have video
59% of consumers say that customer testimonial videos are helpful

Engaging Viewers

The human brain processes visuals 60,000 times faster than text
96% of business-related videos take place on desktop browsers, and only 14% on mobile
The most popular viewing time for B2B videos is 7am – 11am PST
The top 5% of videos retain an average of 77% of viewers to the last second
The average video retains 37% of viewers all the way to the last second
Videos under 90 seconds have an average retention rate of 53%. Videos over 30 minutes retain only 10%
Wednesday is the busiest day for B2B video viewing
82% of all global consumer internet traffic will come from video by 2020

On average, 18 videos are published each month by businesses
85% of businesses now have internal video production staff and resources
Manufacturing and High Tech are the industries that publish the most new videos
Businesses have an average of 293 videos in their library
56% of videos published in the last year are less than 2 minutes long
The four most common video types for business are Explainers, Product Demos, How-Tos and Testimonials
The average length for B2B video is 8 minutes long
85% of businesses are likely to begin or continue using video in 2017

Company websites and social media are the two most popular distribution channels for business video
The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs
Adding video to your site increases your chance of a front-page Google result by 50x
Adding video to your social feeds means audiences are 10x more likely to engage and share your posts
More video content is uploaded every month to the web than cable television has created in the last 3 decades
33% of tablet owners watch at least an hour of video every day
63% of marketers surveyed said that Facebook has the biggest impact for their social videos
People spend 3x more time watching a Live video on Facebook than a video that is no longer live
Searches related to “how-to” on YouTube are growing 70% year over year
67% of millennials agree that they can find a YouTube video on any topic they want to learn
55% of viewers consume video content thoroughly – higher even than social media
Landing pages with video convert up to 80% better than those without
Open-to-reply rates have been seen to increase 8x in emails that contain a video
Including the word “video” in email subject lines can increase open rates by 19%
Adding video to an email can increase click-through rates by up to 50%

Videos are six times more likely to be retweeted than photos, and three times more likely than GIFs
Video is shared 1200% more on social media than other content types
Social video ads receive an average 1.84% click-through rate, higher than any other form of social advertising –This)
People comment 10 times more often on Facebook Live videos than on regular videos – Facebook (Tweet This)

The average retention rate for personalized videos is 35% higher than for non-personalized videos – Vidyard (Tweet This)
75% of late-stage prospects that received a personalized videos became closed deals – SalesLoft (Tweet This)
Personalized videos have a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs – Vidyard (Tweet This)

35% of businesses are using intermediate or advanced analytics to measure video performance – Vidyard (Tweet This)
Businesses producing 50+ videos per year are 2.5x more likely to use advanced analytics – Vidyard (Tweet This)
Companies using increased video analytics are far more likely to be increasing budgets for video this year – Vidyard (Tweet This)
Over 50% of marketing professionals world-wide name video as the type of content with the best ROI – Adobe (Tweet This)
70% of marketers say video is the most effective medium for driving conversions – Demand Metric (Tweet This)
The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen (Tweet This)
Video users grow company revenue 49% faster year-over-year than organizations without video – Aberdeen (Tweet This)
Video users enjoy 27% higher click-through rates and 34% higher conversion rates – Aberdeen (Tweet This)
Video users see 41% more web traffic from search than non-users – Aberdeen (Tweet This)

Got a stat that we missed that you think the world should know? Let us know in the comments – just make sure you tell us the source!